Creating a Great Banner: Tips to Live By
When it comes to creating banner ads, this job has now become very easy, quick, and straightforward, thanks to the readily available set of online tools that you can download and use for free. Banner ads, while very common in social media, are actually best used for websites built to promote business. What’s more interesting about them is that you can actually make your very own, provided you have the right tool; and yes, everyone can be an expert in making them.
In this article, let us help you understand and learn how to make the best banner ads for whatever purpose you may be planning.
1 – First of all, the safest route, especially for beginners, is to keep it light and minimal. To put it in other word, you shouldn’t be telling the entire story in just one banner image. It should be more of a preview of what’s inside the website.
2 – Next, be sure that your banner image will be consistent with what your brand represents. You should never make the dumb mistake of creating a banner image that actually sends the wrong or contradicting message to what the business or company really represents. Consistency with the brand must be looked upon as a priority when creating banner ads. The purpose of this type of ad is to grab the attention of a potential customer or client; but there’s a big difference between impressing and confusing them. You never should take advantage of banner images in order to mislead website visitors, because if you do, you won’t see them getting back and visiting your site again.
3 – We always believe that banner ads must be straightforward all the time. The reason is quite obvious: you just want to build a reputation that your business is no joke and that you’re serious about telling people to explore what you have to offer.
4 – Finally, we are strong believers of the notion that the simpler the banner ads are the more effective they become. It eventually boils down to what we talked about earlier: having to come up with a minimalist design. This is very true if you happen to be catering an audience or target market with a lot of sensitivity in them, whether it is gender, religion, culture, or race. To create a banner ad, make sure the text is brief and concise, while the colors you use should be dominated by black and white, not neon, orange, or any bright color you fancy.
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